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Retail flagship store design
Los Angeles, CA
1,800 SF

This store draws inspiration from O’Neill’s Northern California roots and its Santa Cruz heritage and features a boardwalk area that creates different shopping zones and a surf shack inspired Cashwrap. Thefocal point of the store is a wave wall that encompasses the customer and defines the lounge area. Otherfeatures include an underwater mural, neoprene upholstery and several local artist collaborations.

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