Bryant Park, NYC
VERDEGO designed the first ASICS stand-alone store in the U.S. for its technologically advanced shoe and clothing lines. The store is strategically located across from Bryant Park in New York City and is a vibrant center for the running community with the New York Marathon as one of the biggest races it serves. ASICS, a Japan based company, wanted a sleek, and bold design. VERDEGO’s response was a clean, sharp and minimalistic design that spoke to the companies’ brand and aesthetic. The design incorporates a custom Foot ID room that analyzes a runner’s foot and gait in order to pair them with the perfect shoe.